Yes. Although new messaging channels have emerged, SMS remains one of the most direct forms of business communication because it uses the infrastructure of operators and reaches the native messaging application of the cell phone, without requiring the user to install a specific application, follow a company or be connected to a social network.
RCS stands for Rich Communication Services. It is a communication standard developed by the mobile industry to modernize the traditional messaging experience.
One of the most common questions in business messaging is: SMS or RCS?
The value of RCS for businesses lies in the combination of three elements: identity, rich content, and interaction.
SMS transactional is a message sent as a consequence of a customer-related action, event, or process.
SMS marketing continues to be useful when the message is relevant, the audience is correctly segmented, and the company respects preferences and privacy rules.
For years, RCS has been primarily associated with the Android ecosystem and Google Messages.
An enterprise messaging strategy needs to balance two things: experience and reach.
For internet providers, integrators and companies that want to expand their portfolio of solutions, offering telephony under its own brand can represent a new opportunity for revenue and customer relationships.
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