Business RCS: what is RCS for Business and how does it work

By Yasmin Haeler • Added on 10/06/2026

What is RCS?

RCS stands for Rich Communication Services. It is a communication standard developed by the mobile industry to modernize the traditional messaging experience.

Instead of limiting communication to plain text, RCS enables experiences closer to modern messaging apps, with features such as media, read receipts, typing indicators, interaction, and rich content.

The GSMA maintains the Universal Profile, a specification that helps standardize the RCS experience across networks, manufacturers and operating systems.

What is RCS for Business?

RCS for Business — also called Business Messaging or RBM in the RCS market — is the application of RCS for communication between companies and consumers.

The channel allows brands to create a much more complete experience within the native mobile messaging app.

In supported implementations, a company can use verified brand identity, text, images, videos, rich cards, carousels, suggested replies, and actions such as opening a website, calling a number, or viewing a location.

Why is RCS important for companies?

The main leap of RCS is to transform a message into an interactive experience.

In traditional SMS, the company usually sends a text and a link. In RCS, the message itself can feature visual content, buttons, and interaction paths.

This reduces steps in the journey. The customer can receive an offer, view the image, choose an option, and move on to the next action within the conversation itself.

Verified brand and trust

In the Google RCS for Business ecosystem, brand verification is a prerequisite for launching an agent. After verification and posting, Google Messages may display a checkmark next to the agent's name.

For companies, this is relevant because the user no longer interacts with just a number and starts to see a clearer business identity.

In an environment with excessive spam and fraud attempts, brand identification helps reduce uncertainty and improves the consumer experience.

What can a RCS business message have?

Brand name and visual identity
Enriched text
Images, GIFs, and videos, as compatible
Rich Cards with title, description, and media
Product or Option Carousels
Suggested Answers
Buttons and suggested actions
Links to pages and applications
Action to call a number
Location-related actions
Read receipts and metrics, as per implementation

RCS replaces SMS?

Not necessarily. RCS is the natural evolution of messaging, but availability depends on the device, messaging client, carrier, and platform implementation.

Therefore, SMS and RCS should be thought of as complementary channels. The RCS delivers rich experience where there is compatibility; The SMS maintains great reach and simplicity.

A well-designed strategy can use RCS as the preferred channel and SMS as an alternative when necessary.

Voicecorp RCS

Voicecorp now offers RCS for companies that want to raise the level of mobile communication.

The channel is especially interesting for sales operations, collection, logistics, service, relationship, campaigns, service confirmation, and automated journeys.

The logic is simple: stop sending only messages and start creating conversational experiences within the customer's messaging application.

Talk to Voicecorp

Voicecorp now offers enterprise SMS and RCS solutions for communication, service, notifications, and campaigns. Talk to our team to structure the best strategy for your operation.

0800 102 4141 | voicecorp.com.br